I asked four people who were available at the time to watch the horror trailer for "Sinister". I recorded their reactions whilst watching it and then asked them questions about it at the end. I had some technical problems with the camera not working to a great standard and only having a short amount of time to film, but i managed to get it finished and uploaded to YouTube yesterday.
From this interview I found out that the audience enjoys the shocking jump scares and the build up to the jumps need to be dramatic and suspenseful. They also thought that including features that deviate from social norms creates an eerie atmosphere. In the 'Sinister' trailer the parts that were considered the most 'scary' where the ones that were not expected, such as when the boy is coming out of the box and when the face turns on the laptop monitor, these things question the truths of reality as they are not possible in real life yet we are seeing them happen. This makes the viewer feel uncomfortable and jump scraes have a bigger effect.
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